Coverage of the house is welcomed. Below: factsheet, founder access, and story angles we think are worth a journalist's time. For interviews, image requests, or visits, write to press@neelamjewels.com.
Founded
1930
Generation
Fourth
Headquarters
Jaipur, Rajasthan
Verticals
Atelier + Chemicals
Chemicals SKUs
82+
Markets served
8 countries
Vertical integration as a story: Neelam Jewels designs the pieces, sources the stones, formulates the plating and stone-colour chemistry, and finishes everything under one roof. The catalogue of 82+ chemical SKUs ships to manufacturers and ateliers worldwide — including some of Neelam's own competitors.
The same Jaipur address since 1930. The karigars are named. The bench has not been moved. The transition from Indian wedding jewellery house to a digitally-native, globally-traded two-vertical business is happening in real time — without leaving the haveli.
Every stone shipped with certification. Every chemical SKU with GHS classification. Every karigar named on bespoke commissions. Neelam Jewels is testing whether radical transparency can be a competitive advantage in fine jewellery — a category that has historically thrived on opacity.
Manish Kadel
Third generation · Atelier
Leads the sourcing of rare stones and global trade relationships.
manish@neelamjewels.co.in
Rupesh Kadel
Fourth generation · Chemicals + tech
Oversees the Jaipur design atelier and heritage Kundan Meena production.
rupesh@neelamjewels.co.inFounder interviews, atelier visits, karigar profiles, and image-led coverage of pieces in production. We host journalists at the Jaipur atelier with two weeks' notice. Video calls available within three business days.
High-resolution piece photography, founder portraits, atelier interior images, brand marks, and historical archive material are available on request. Specify intended publication and timeline.
Brand mark & wordmark — SVG + PNG
Founder portraits — 4 file set
Piece photography — high-resolution by collection
Atelier interiors — Jaipur haveli
Karigar portraits — with consent
Chemicals catalogue — product photography + GHS sheets